Creating an online course is an exciting venture that opens up vast opportunities for sharing your expertise and engaging with learners worldwide.
However, one of the significant decisions you need to make is choosing the format for your course.
There isn't a one-size-fits-all solution; instead, the best format depends on your course content and the needs of your audience.
Let’s explore the various course formats to help you decide which is the best fit for your project.
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Various course formats to consider for your next offer
Video-based courses: visual learning at its best
One of the most popular formats is the video-based course. Typically, this involves creating slides and recording voiceovers, which can be easily done using tools like Canva or PowerPoint.
This method includes the option of a small talking head bubble, where you can appear on camera, adding a personal touch to your presentation.
The simplicity of editing voiceovers makes this method appealing. If your course needs updates, especially if covering rapidly changing topics like social media strategies, adjusting slides and re-recording audio is straightforward.
This format also supports the creation of immersive learning experiences by combining visual and audio elements.
Talking head videos: building a personal connection
Alternatively, talking head videos focus on presenting yourself directly on camera.
This approach can be more challenging due to setup considerations and the need for concise delivery. However, if done well, it offers a strong personal connection with your audience, making it ideal for building trust and engagement, especially in masterclasses or when targeting new audiences.
While editing might require more effort, this format allows learners to engage with your personality, potentially increasing their connection to your content.
This is particularly effective for courses aimed at creating a personal brand or for subjects where your direct input is crucial.
Private podcasts: flexible learning on the go
For those who thrive in audio-only environments, a private podcast can be an excellent course format. Here, your audience pays to access exclusive, paid podcast episodes.
This format is perfect for topics easily absorbed through listening but be mindful that it might not suit every learner’s style, as many prefer visual content.
Private podcasts are an intriguing option for offering compact, efficient learning experiences, often at a lower price point.
They are ideal for audiences familiar with the podcasting world and can be an innovative step for anyone looking to test course concepts before expanding into video formats.
Email courses: bite-sized learning delivered directly
The email course is another flexible format, particularly effective for shorter content series or challenges, such as a five or ten-day challenge.
Typically lower in price, email courses allow you to connect with an audience needing accessible, direct-to-inbox learning experiences.
This format can easily introduce you to potential clients and upsell to more intensive programs like one-on-ones or full video courses.
With straightforward production and the ability to draft content anywhere, email courses are perfect as a starting point and can later expand into comprehensive packages.
Making the right choice for your course
The most crucial aspect of course creation is taking action. Evaluate your strengths, audience preferences, and the type of engagement you wish to foster.
Whether jumping straight into a comprehensive video course or starting small with an experimental email series, the key is to see what resonates with your audience and adapt as necessary.
Avoid falling into the trap of undervaluing smaller formats by not promoting them effectively.
Sometimes initial formats feel low-key and may not ignite your passion, which can affect promotion. Instead, ensure every format aligns with your enthusiasm, reflecting in your outreach and marketing efforts.
If you’re ready for comprehensive course creation, take the plunge with full-scale production. However, if you prefer a gradual approach, consider testing smaller formats to refine your ideas. In the end, your eagerness to explore different possibilities usually leads to discovering the ideal course format.
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