When choosing an online course platform, the sheer number of options can create more confusion than clarity. Here are some important red flags in course platforms to look out for!
It’s crucial to look beyond flashy interfaces and enticing price points to uncover potential deal-breakers.
Today, we’re diving into the key red flags in online course platforms that can impact your experience and success.
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Selecting the right platform isn’t just about affordability or aesthetics - it’s about finding a tool that meets your needs now and in the future. Let’s break down some warning signs that could spell trouble for your course creation journey.
Red flags in online course platforms
Lack of native video hosting
One of the biggest red flags is the absence of native video hosting. Platforms that don’t offer built-in video hosting force you to rely on third-party services like YouTube, Vimeo, or Bunny.net. This can complicate content management and lead to unexpected expenses.
Platforms like Kajabi, Teachable, Thinkific, and Circle include native video hosting, streamlining your workflow. Be cautious of platforms that advertise low prices but exclude this essential feature.
Restrictive pricing plans with hidden costs
Many platforms lure users in with affordable starter plans that come with severely limited features. Before committing, check if the platform allows seamless upgrades to higher tiers without hidden fees or restrictions that could hinder growth.
For example, Thinkific structures its pricing to limit access to crucial features on lower-tier plans. Understanding your future needs can prevent costly surprises down the line.
Poor community space experience
If building a community is part of your strategy, scrutinize the community space experience. While platforms like Circle and Thinkific provide solid community features, others—such as Kajabi—have struggled to create an intuitive and engaging space for interaction.
Take advantage of free trials to test the platform’s community functionalities and ensure they meet your engagement goals.
Weak checkout and upsell features
Your platform should support upsells, order bumps, and multiple payment plans to maximize your revenue potential. If these features are lacking, you might be forced to invest in external tools for seamless sales funnel execution.
Platforms like Thinkific and Kajabi excel in upsell capabilities, making it easier to boost your sales. Avoid platforms that don’t provide flexible checkout customization options.
Limited email marketing integration
A course platform without direct integration for email marketing can complicate your communication strategy. While most platforms connect with services like MailChimp and ConvertKit, others require third-party tools like Zapier, which can add extra steps and costs to your workflow.
Before deciding, verify whether your chosen platform smoothly integrates with your preferred email service provider.
Making an informed decision
Avoiding these red flags in online course platforms will help you make a smarter, more sustainable choice. For an in-depth comparison of popular platforms - including pricing, pros, and cons - download my free Platform Guide.
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