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Diversify your marketing to build trust and drive sales

Writer's picture: Ieva LaicaneIeva Laicane

The best way to truly show up for your audience, build trust and make more sales is to diversify your marketing - and do it in the way that works FOR YOU.


When it comes to digital marketing for your online product - whether it's an online course, group coaching program, membership, or a full offer suite - it's essential to think about how people make buying decisions.


Each customer has unique preferences for how they engage with and trust a product, which is why diversifying your marketing efforts is crucial.


There are countless strategies out there, from posting stories on Instagram to creating blog posts or email campaigns. While these approaches can feel overwhelming or misaligned with your natural strengths, it’s important to discover what works best for you and lean into it.


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The problem with one-size-fits-all strategies


You’ve probably heard advice that makes certain marketing strategies sound like the ultimate solution. The truth is, these strategies worked for someone else, but that doesn’t guarantee they’ll work for you. Marketing isn’t about forcing yourself into someone else’s mold - it’s about finding what you can show up for consistently and enjoy doing.


If you’re struggling to feel aligned with a strategy or dreading the next step, it’s time to explore other options. Consistency and authenticity are far more important than following trends or chasing strategies that don’t feel right for you.



Diversify your marketing to build trust and drive sales


Simple Ways to Diversify Your Marketing


1. Create Reels Without Overcomplicating Things


Reels are a popular way to reach new audiences, but not everyone enjoys creating elaborate videos. The good news? You don’t have to. A simple reel with text over a video of your coffee mug can be just as impactful as a highly edited production. Focus on sharing valuable insights in a way that feels authentic to you.


If talking-head videos or extensive editing aren’t your thing, consider short, text-based reels with straightforward messaging. Experiment with different styles until you find what works.


2. Repurpose Content to Save Time


Feeling uninspired?


Repurposing content is a lifesaver. For example:


  • Turn an old Instagram post into a series of stories.

  • Break down a blog post into bite-sized pieces for social media.

  • Use content from your email list as the foundation for new videos.


A repurposing strategy allows you to show up consistently without starting from scratch every time. Plus, most of your audience won’t remember seeing the content before!


3. Leverage the Power of Blogging


Blogging is far from outdated. It’s an excellent way to build authority and create evergreen content that works for you long after it’s published.


  • Use blogs to answer common questions in your niche.

  • Optimize posts with keywords to attract traffic through search engines.

  • Later, repurpose the blog content into captions, emails, or video scripts.


If writing comes naturally, this can be a cornerstone of your marketing strategy.





Your marketing, your rules


The key to effective marketing is tapping into what feels natural and exciting for you. Whether it’s stories, videos, blogs, or emails, your energy and passion will always outshine cookie-cutter strategies. When you enjoy the process, your audience will notice - and that’s what builds trust.


Stop forcing yourself to follow someone else’s rules. Experiment, diversify your marketing, and choose what aligns with your strengths. When you do, your marketing will no longer feel like a chore, and you’ll start seeing the results you’ve been hoping for.


There’s no single “right way” to market your product. Instead of chasing trends, focus on consistency and authenticity in your efforts. When you diversify your marketing with strategies you enjoy, you’ll naturally build trust and attract your ideal audience.



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