As a business owner, creating recurring revenue can transform your income stream by providing stability and predictability. Whether you're looking to start small or scale big, there are countless ways to integrate recurring revenue into your business model.
Let’s explore some practical approaches and strategies to get started.
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The power of recurring revenue in your business
Recurring revenue is essential for consistent growth.
Unlike one-time sales, it builds a foundation that compounds over time. However, as your price point increases, so do the expectations of your audience. To deliver value and meet those expectations, it's important to tailor your offer to their needs.
The beauty of recurring revenue lies in its scalability. Once you set up a solid foundation, every new customer builds on the progress of the last month. You don’t need to constantly resell to the same audience—your efforts compound over time.
For example, I’ve run a membership for over two years, and it has been one of the best business decisions I’ve ever made. Not only has it provided a stable income, but it’s also been incredibly rewarding to see it grow and thrive.
What type of offers to create for recurring revenue
Start small or go big: finding your recurring revenue fit
When creating recurring revenue, there’s no one-size-fits-all approach. Think about what aligns with your strengths and long-term vision.
While lower-priced recurring offers like memberships can rely on pre-recorded videos or a resource library, higher-end programs will require more personal involvement.
For high-ticket recurring offers like memberships or group coaching programs, the value must be clear. These offers often include:
Group coaching sessions
Hot seat coaching opportunities
Live masterclasses
Monthly Q&A sessions
The recurring nature of these commitments means you’ll also need to show up consistently.
For example, you may enjoy:
Lower-priced memberships: These can rely heavily on pre-created resources with less ongoing involvement. They’re ideal if you prefer to work behind the scenes.
High-end programs: These are more interactive and demand your presence. If you enjoy engaging with your audience, options like live group coaching or Q&A sessions may be the perfect fit.
Done-with-you services: This hybrid approach combines templates or tools with personal feedback and reviews. For instance, if you’re in social media marketing, you could provide monthly content prompts and offer tailored feedback to clients for a premium price.
With so many variations, you can adapt recurring revenue models to nearly any niche, from digital products to fitness, nutrition, design, and beyond.
Recurring revenue for digital product creators
Digital creators have unique opportunities to create recurring income streams.
For example, offering ongoing access to templates, new content ideas, or tailored support is an excellent way to scale your business. You could also take a hands-on approach by reviewing and improving client submissions - adding personalized value that justifies a higher price point.
This is particularly effective in niches like:
Social media marketing: monthly content prompts or graphics
Fitness: custom workout plans with check-ins
Nutrition (meal planning with feedback)
Interior design (personalized design feedback)
The key is finding what works best for your audience and your business model while ensuring it aligns with your long-term goals.
Whether you start with a membership, high-end coaching program, or done-with-you services, creating recurring revenue is one of the best ways to scale your business sustainably. Explore what fits your strengths and your audience’s needs. Once you find the right model, the opportunities are endless.
If you’re interested in diving deeper into this journey, I recommend checking out the Savvy Offer Hub membership. You'll find tools and strategies to help you build and grow your recurring revenue streams. Let’s start creating something amazing!
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