When I first started creating online courses, one of the biggest roadblocks to success wasn’t the content or the platform - it was getting comfortable on camera. I hated showing up on video.
If you’re an aspiring course creator who loves the idea of sharing your knowledge and scaling your business but feels intimidated by video recording, you’re not alone. Many course creators face this challenge. But the good news is, it’s something you can overcome!
In this post, I’ll share practical course video recording tips for camera-shy creators, drawing from my own journey from overwhelm to confidence.
Listen to the podcast episode instead:
When I look back at my first course videos, I can’t help but cringe. The lighting wasn’t great, I didn’t have a script, and my confidence in front of the camera was almost non-existent.
But here’s the thing: people still paid for that content. They saw value in what I offered, even if the production quality wasn’t perfect. This is a reminder that your audience is there for the value you provide, not for a Hollywood-level performance.

Lessons learned from my early mistakes
1. Don’t Skip the Script
In my early days, I relied on memory and a few bullet points. This approach caused overwhelm and led to frequent pauses as I tried to recall what to say next.
Solution:
Use a teleprompter or have a clear script in front of you. This keeps you on track and ensures you don’t forget key points.
2. Embrace Imperfection
I wasted hours re-recording videos, obsessing over minor flaws. For example, I once redid ten videos just because a white tissue appeared in the background.
Solution:
Always do a quick test recording to check your setup and lighting. Accept that minor imperfections won’t ruin your video’s value.
3. Prioritize Your Comfort
Trying to deliver a “perfect” performance while feeling uncomfortable in front of the camera is counterproductive.
Solution:
Create a setup where you feel relaxed. Wear something that makes you feel confident, take a deep breath, and focus on your message.
Alternatives for camera-shy creators
If sitting in front of the camera feels like too much, there are other ways to deliver valuable content:
1. Slide-Based Videos
Slide presentations can be an excellent alternative to traditional talking-head videos. They provide a visual aid for your audience, allowing them to follow along more easily.
Tip: Include an introductory video where you appear on camera to build rapport with your audience. This doesn’t have to be polished—just authentic and welcoming.
2. Voice-Only Videos
If you’re not ready to appear on camera, consider recording voiceovers for your slides. Pairing your voice with well-designed slides can still create an engaging learning experience.
3. Interactive PDFs or Workbooks
Enhance your course with downloadable materials like PDFs or workbooks. These resources add value and reduce the pressure to rely solely on video content.
Building confidence in font of the camera
Even if you start with alternative formats, building your confidence for future on-camera appearances is a valuable skill.
Here are a few tips to get there:
Start Small: Record short practice videos that you don’t share with anyone. This helps you get comfortable without pressure.
Focus on the Audience: Shift your mindset from “How do I look?” to “How can I help my audience?”
Remember Progress Over Perfection: Your first videos won’t be perfect—and that’s okay. Every creator starts somewhere.
Final thoughts
Being camera-shy doesn’t have to stop you from creating a profitable course.
Whether you choose to appear on camera or use alternative formats like slide-based videos, the most important thing is delivering value to your audience.
Remember, most people are far more interested in what you have to say than in how you look or sound. Focus on your message, take it one step at a time, and know that you’ll get better with practice.
Ready to start creating your course? Use these tips to move past your fears and create content that resonates with your audience!
TAKE YOUR NEXT STEPS
Listen to the podcast on Spotify or Apple Podcasts
Connect with me on Instagram @coursecreationlab
Join Savvy Offer Hub: community for women digital product creators