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Choosing the best course platform (And why it doesn’t matter as much as you think)

  • Writer: Ieva Laicane
    Ieva Laicane
  • Mar 25
  • 2 min read

Updated: Mar 26

If you’re stressing about choosing the best course platform, let's take a moment to pause and talk about it. The truth is - the platform you choose will not matter as much as you think. Let's discuss some of the considerations!


But if you want to understand why - and how to make a smart decision without wasting months researching - keep reading.


Listen to this in a podcast episode instead:





The Truth About Course Platforms: They Don’t Make or Break Your Success


When you’re starting your online course journey, the platform you choose can feel like the biggest decision ever.


There are so many options: Thinkific, Teachable, Kajabi, Circle, Payhip, and more.


And yes, I do have a free guide that breaks down the pros and cons of different platforms. But here’s the reality:


👉 Your success does not depend on the platform you choose.


Your sales, impact, and growth will be determined by your messaging, marketing, and strategy - not the software you use.



Pick a Platform and Move On


If you’re stuck in an endless loop of research, take a deep breath and pick one. Any of them. Just go with the one that feels right.


For reference, I’ve used Thinkific, Teachable, Circle, and Payhip.


My clients have used Kajabi, Thinkific, and even simple Google Docs to sell courses. Some have crushed it on Payhip (a free platform), while others have spent a year on Kajabi and never made a sale.


It’s not about the platform. It’s about what you do with it.



Kajabi: The Overhyped Platform That Won’t Save Your Business


Let’s talk about Kajabi because it’s often the first recommendation in online business circles. While Kajabi is a solid all-in-one platform, most people who jump on it never even launch their course. Why?


  • It’s overwhelming with too many features.

  • Many people don’t use half of what they’re paying for.

  • They get stuck setting it up instead of actually selling their course.


Having a fancy platform won’t automatically make you money. Marketing and execution will.



When to Upgrade Your Course Platform


There might come a time when switching platforms makes sense.


If you’re scaling, managing a large student base, or need more automation, then upgrading could be beneficial. But many successful course creators stick with their original platform because if it’s working, why change?


Most modern course platforms offer essential features like upsells, student management, and integrations.


The perfect platform doesn’t exist - each one has its own pros and cons.


Final Thoughts: Stop Overthinking, Start Selling

If you’re stuck in decision paralysis, remember this: No platform will magically make your course successful. The best course platform is the one you actually use.


And if you’re still unsure about platforms, grab my free Course Platform Guide.



TAKE YOUR NEXT STEPS


 
 

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